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Campaign brief · version 2

Hiatus Kaiyote at Tipitina's

New OrleansSaturday, November 21
Without Qloo
New audiences
3
Sourced claims
28
Sold
38%
Days to show
26
What changed in version 2Based on sample data
Jazz Fusion & Funk Grooves performs best ($20.00 per sale); added "More like Jazz Fusion & Funk Grooves" from Qloo lookalikes; paused "Melodic Hip-Hop & Jazz Beats".
  • new segmentAdded "More like Jazz Fusion & Funk Grooves": Takuya Kuroda, Ruby Rushton, Butcher Brown, Richard Spaven
  • drop segmentPaused "Melodic Hip-Hop & Jazz Beats" (no sales from $110 vs $20.00 per sale)
  • budgetMoved "Melodic Hip-Hop & Jazz Beats"'s budget to "Jazz Fusion & Funk Grooves" and "More like Jazz Fusion & Funk Grooves"
  • scheduleSchedule restarted from 39 days out
Venue fit46out of 100

The venue's atmosphere is a looser match for the artist, so the campaign creative must focus on the music itself. New buyers are fans of adjacent jazz fusion, neo-soul, and melodic hip-hop. The first step is to launch a targeted digital ad campaign to these specific audience segments.

  • · Around the venue, interest in Hiatus Kaiyote runs at 1.10× typical nightlife
  • · The audience peaks in City Park, 37 min from the venue; top areas are a median 28 min away
28 claims, each linked to a Qloo callCurrent fans over-indexes 35 to 44 (+0.28), 25 to 29 (+0.21)
Lift vs typical nightlife
1×1.15×1.35×1.6×2×
Jazz Fusion & Funk Grooves
Fans of Yussef Kamaal, Blue Lab Beats, Kamaal Williams, Kamasi Washington
  • ·Fans of Hiatus Kaiyote also like Yussef Kamaal, Blue Lab Beats, Kamaal Williams
  • ·Shared taste: Jazz Fusion, Energetic, Improvisational, Eclectic
  • ·Anchored by artists like Yussef Kamaal and Thundercat, defined by jazz fusion, funk, and high-energy improvisation.
  • ·City Park: 1.01× the usual nightlife share for this segment, 37 min from the venue
  • ·West Riverside: 1.11× the usual nightlife share for this segment, 13 min from the venue
  • ·San Francisco Bay Area over-indexes most for this segment among large US metros
6 sourced claims

Top neighborhoods

NeighborhoodLiftTravel
City Park1.01×37 min
West Riverside1.11×13 min
Bywater1.02×33 min
Leonidas1.04×24 min
Fairgrounds1.17×33 min

Travel by transit, estimated from distance.

Reach them through

Mogul, Homecoming, Heavyweight, Reply All, Snap Judgment

Somebody Somewhere, Starstruck, This Way Up, As We See It, The Other One

Stones Throw Records, Discogs, Rough Trade, Dublab, Turntable Lab

Jazz FusionEnergeticImprovisationalEclecticGroovyDynamic

Suggested ad interests, from Qloo taste tags

Where visitors come from
Large US metros where this segment over-indexes: target them before travel season
Ad variant A
Experience the Future of Jazz Fusion.

Hiatus Kaiyote is coming to Tipitina's on November 21. Get ready for an electrifying night of improvisational grooves and dynamic, eclectic soundscapes.

Get Tickets
Ad variant B
Fans of Yussef Kamaal & Kamasi Washington, Take Note.

If you love the energetic, groovy sounds of modern jazz, you can't miss Hiatus Kaiyote live at Tipitina's. It's the show you've been waiting for.

See The Show
Ad variant C
Get Lost in the Groove.

Don't miss Hiatus Kaiyote's signature blend of funk, soul, and jazz. One night only at Tipitina's on November 21.

Book Now