Same show, same question, same model
With and without Qloo
Left: HouseFull’s brief, built from Qloo’s taste graph, with every claim linked to the call it came from. Right: the same model asked the same question with no data.
Same show, same question, same model
Bedroom Pop & Lo-Fi Indie
Fans of Strawberry Guy, Clairo, TV Girl, Hana Vu
Echo Park (1.01×, 23 min) · Silver Lake (1.08×, 26 min) · Wilshire Center - Koreatown (1.34×, 35 min)
Dream Pop & Lush Atmospherics
Fans of Crumb, Vansire, The Marías, Puma Blue
Echo Park (1.00×, 23 min) · Boyle Heights (1.13×, 28 min) · Greater Wilshire (1.39×, 40 min)
Psychedelic Indie & Synth Grooves
Fans of Night Tapes, Inner Wave
Downtown Los Angeles (1.06×, 32 min) · Historic Highland Park (2.05×, 10 min) · Silver Lake (1.80×, 26 min)
Openers: Clarence James, Strawberry Milk Cult, Wabie, Small Forward, Jye · Partners: none
Here is your targeted strategy to sell out the remaining 42%: 1. Who to Target (Audience) · Genre Fans: Indie pop, dream pop, and bedroom pop listeners (Ages 18–34). · Lookalike Artists: Fans of Clairo, Mac DeMarco, Boy Pablo, The Marías, Beach House, and TOPS. · Past Buyers: Lodge Room regulars and anyone who bought tickets to recent indie/chillwave shows at the venue. 2. Where to Target (Neighborhoods) · Primary (Hyper-local): Highland Park, Eagle Rock, Mount Washington. · Secondary (Eastside Creative Hubs): Silver Lake, Echo Park, Los Feliz, DTLA/Arts District. · Tertiary (College Crowds): Pasadena (ArtCenter/CalTech), Glendale, and Westwood (UCLA indie circles). 3. Which Channels to Use · Meta Ads (IG/FB): High-priority. Run short, aesthetic video clips/reels using their hit "Show Me How" with a direct "Get Tickets" call-to-action, geo-fenced within a 7-mile radius of the venue. · TikTok: Spark ads targeting LA-based indie-music enthusiasts. · Local Email Newsletters: Inclusion in DoLA, Restless Nites, and the Lodge Room’s weekly digest highlighting "Low Ticket Alert." · Physical Posters/Flyers: Hit local record shops (Gimme Gimme Records), indie coffee shops, and vintage stores along York Blvd and Figueroa St.