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Campaign brief · version 1

Men I Trust at Brooklyn Steel

New YorkFriday, October 16
Without Qloo
New audiences
3
Sourced claims
27
Sold
41%
Days to show
Played
Venue fit37out of 100

The venue isn't a natural fit for this artist, so the creative must lean on the music's specific appeal. The new target buyers are fans of adjacent dream pop and lo-fi artists who live a moderate commute away. The first move is to launch targeted ads to these segments immediately.

  • · Around the venue, interest in Men I Trust runs at 0.98× typical nightlife
  • · The audience peaks in Midtown-Times Square, 38 min from the venue; top areas are a median 30 min away
27 claims, each linked to a Qloo callCurrent fans over-indexes 30 to 34 (+0.59), 25 to 29 (+0.48)
Lift vs typical nightlife
1×1.15×1.35×1.6×2×
Lo-Fi Bedroom Pop
Fans of Strawberry Guy, Clairo, TV Girl, Hana Vu
  • ·Fans of Men I Trust also like Strawberry Guy, Clairo, TV Girl
  • ·Shared taste: Bedroom Pop, Intimate, Lo-Fi, Melodic
  • ·Derived from artists like Clairo, TV Girl, and Strawberry Guy, matched with dominant tags including Bedroom Pop, Lo-Fi Indie, and Melodic.
  • ·Midtown-Times Square: 1.01× the usual nightlife share for this segment, 38 min from the venue
  • ·East Village: 1.02× the usual nightlife share for this segment, 30 min from the venue
5 sourced claims

Top neighborhoods

NeighborhoodLiftTravel
Midtown-Times Square1.01×38 min
East Village1.02×30 min
Midtown South-Flatiron-Union Square1.03×34 min
Upper East Side-Carnegie Hill1.06×41 min
Elmhurst1.14×50 min

Travel by transit, from the subway timetable.

Reach them through

Very Really Good, The Tiny Meat Gang Podcast, Sad Boyz, Podcast But Outside, Don't Mess with Christine Sydelko and Chris Klemens

Everything's Gonna Be Okay, PEN15, As We See It, Derry Girls, Class of '07

Urban Outfitters, Crap Eyewear, Dr. Martens, UNIF, Lazy Oaf

Bedroom PopIntimateLo-FiMelodicSupportiveCatchy

Suggested ad interests, from Qloo taste tags

Ad variant A
Your Lo-Fi Dreams, Live.

Love the intimate, melodic sounds of Clairo and TV Girl? Don't miss Men I Trust live at Brooklyn Steel. Experience their catchy bedroom pop anthems in person.

Get Tickets
Ad variant B
Men I Trust: Live in Brooklyn.

The band behind your favorite late-night study playlist is playing Brooklyn Steel. If you love lo-fi, melodic vibes, this show is for you.

Tickets Here
Ad variant C
That Feeling When the Lo-Fi Hits.

From your headphones to the stage. See Men I Trust deliver the intimate, catchy sounds you love. A perfect night for fans of Strawberry Guy and Hana Vu.

See The Show