Same show, same question, same model

With and without Qloo

Left: HouseFull’s brief, built from Qloo’s taste graph, with every claim linked to the call it came from. Right: the same model asked the same question with no data.

With Qloo 17 sourced claims

The venue isn't a natural fit for this artist, so the creative must lean on the music's specific appeal. The new target buyers are fans of adjacent dream pop and lo-fi artists who live a moderate commute away. The first move is to launch targeted ads to these segments immediately.

Lo-Fi Bedroom Pop

Fans of Strawberry Guy, Clairo, TV Girl, Hana Vu

Midtown-Times Square (1.01×, 38 min) · East Village (1.02×, 30 min) · Midtown South-Flatiron-Union Square (1.03×, 34 min)

Dream Pop & Ethereal Indie

Fans of Crumb, Vansire, The Marías, Puma Blue

Williamsburg (1.05×, 24 min) · Carroll Gardens-Cobble Hill-Gowanus-Red Hook (1.14×, 46 min) · Long Island City-Hunters Point (1.03×, 34 min)

Synth-Driven Psychedelic Indie

Fans of Night Tapes, Inner Wave

Williamsburg (2.07×, 24 min) · Greenpoint (1.05×, 22 min) · East Village (1.69×, 30 min)

Openers: Clarence James, Strawberry Milk Cult, Wabie, Small Forward, Jye · Partners: Uncle Louie G, Pete's Candy Store, ORE BAR

Without Qloo no sources

Plain model answer: no taste data, no neighborhood lift, nothing to check

Here is your targeted strategy to boost sales for Men I Trust: Target Audiences · Genre Fans: Listeners of dream pop, indie pop, and chillwave (fans of Clairo, Beach House, Faye Webster, Crumb, and Japanese Breakfast). · College Students & Young Professionals (18–30): Trend-conscious, visually driven demographics seeking aesthetic, late-fall weekend vibes. · Lapsed Local Buyers: Past purchasers of indie acts at Brooklyn Steel, Elsewhere, Music Hall of Williamsburg, and Warsaw. Geographic Focus (NYC Neighborhoods) · Primary (Brooklyn): Williamsburg, Greenpoint, Bushwick, and Bed-Stuy (walking distance or short transit to the venue). · Secondary (Manhattan & Queens): Lower East Side, East Village, Ridgewood, and Astoria. Key Marketing Channels · TikTok & Instagram Reels (Paid): Target the NYC metro area (15-mile radius around Brooklyn Steel) using Men I Trust’s viral audio tracks like "Show Me How" paired with moody concert aesthetics. · Spotify/Meta Lookalikes: Retarget similar-artist listeners and past Bowery Presents/Brooklyn Steel buyers. · Local On-the-Ground Flyering: Post-bill across coffee shops, vintage stores, and record shops in Greenpoint/Williamsburg (e.g., Rough Trade, McCaren Park area). · Direct Push: Send a dedicated blast via Dice/AXS and Bowery Presents newsletter; offer a flash "2-for-1" or "No Fee" promo code for a 48-hour window.

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