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Campaign brief · version 2

Mdou Moctar at Lodge Room

Los AngelesSunday, November 22
Without Qloo
New audiences
3
Sourced claims
25
Sold
52%
Days to show
27
What changed in version 2Based on sample data
Hypnotic Experimental Rock performs best ($20.00 per sale); added "More like Hypnotic Experimental Rock" from Qloo lookalikes; paused "Atmospheric Psychedelic Indie Rock".
  • new segmentAdded "More like Hypnotic Experimental Rock": Wand, The Murlocs, Psychedelic Porn Crumpets, Pipe-Eye
  • drop segmentPaused "Atmospheric Psychedelic Indie Rock" (no sales from $110 vs $20.00 per sale)
  • budgetMoved "Atmospheric Psychedelic Indie Rock"'s budget to "Hypnotic Experimental Rock" and "More like Hypnotic Experimental Rock"
  • scheduleSchedule restarted from 40 days out
Venue fit64out of 100

The venue is a slightly weaker fit for Mdou Moctar, so the ad creative must focus on the music itself. We will target new buyers who are fans of hypnotic experimental rock, global grooves, and atmospheric psychedelic indie. The first step is to launch targeted digital ads to these segments immediately.

  • · Around the venue, interest in Mdou Moctar runs at 1.46× typical nightlife
  • · The audience peaks in Historic Highland Park, 10 min from the venue; top areas are a median 23 min away
25 claims, each linked to a Qloo callCurrent fans over-indexes 45 to 54 (+0.59), 30 to 34 (+0.09)
Lift vs typical nightlife
1×1.15×1.35×1.6×2×
Hypnotic Experimental Rock
Fans of Kikagaku Moyo, Vanishing Twin, King Gizzard & The Lizard Wizard, SLIFT
  • ·Fans of Mdou Moctar also like Kikagaku Moyo, Vanishing Twin, King Gizzard & The Lizard Wizard
  • ·Shared taste: Dedicated, Experimental, Intense, Hypnotic
  • ·Fans drawn to intense, adventurous sounds represented by artists like Kikagaku Moyo, SLIFT, and King Gizzard & The Lizard Wizard with a focus on psychedelic rock.
  • ·Historic Highland Park: 1.07× the usual nightlife share for this segment, 10 min from the venue
  • ·Echo Park: 1.15× the usual nightlife share for this segment, 23 min from the venue
5 sourced claims

Top neighborhoods

NeighborhoodLiftTravel
Historic Highland Park1.07×10 min
Echo Park1.15×23 min
Los Feliz1.06×32 min
Atwater Village1.02×32 min
Silver Lake1.26×26 min

Travel by car, estimated from distance.

Reach them through

Harmontown, Song Exploder, Beautiful Stories From Anonymous People, Love and Radio, Hound Tall with Moshe Kasher

Joe Pera Talks with You, Search Party, Lady Dynamite, Baskets, Forever

Turntable Lab, Stones Throw Records, Discogs, Rough Trade, Ames Bros

DedicatedExperimentalIntenseHypnoticOpen-MindedPsychedelic Rock

Suggested ad interests, from Qloo taste tags

Ad variant A
Experience the Hypnotic Guitar of Mdou Moctar

For fans of King Gizzard and SLIFT. Lose yourself in the intense, psychedelic soundscapes of Tuareg guitar virtuoso Mdou Moctar, live at Lodge Room.

Get Tickets Now
Ad variant B
Your Next Musical Obsession Is Here.

If you love the experimental journeys of Kikagaku Moyo and Vanishing Twin, don't miss Mdou Moctar's mind-bending performance. Prepare for a night of unparalleled musicianship.

See The Show
Ad variant C
Mdou Moctar. Live & Electrifying.

The desert blues revolutionary brings his open-minded, intense rock to the Lodge Room on November 22. A must-see for dedicated fans of powerful live music.

Book Now