Same show, same question, same model
With and without Qloo
Left: HouseFull’s brief, built from Qloo’s taste graph, with every claim linked to the call it came from. Right: the same model asked the same question with no data.
Same show, same question, same model
Hypnotic Experimental Rock
Fans of Kikagaku Moyo, Vanishing Twin, King Gizzard & The Lizard Wizard, SLIFT
Historic Highland Park (1.07×, 10 min) · Echo Park (1.15×, 23 min) · Los Feliz (1.06×, 32 min)
Global Grooves and Rhythmic Jazz
Fans of Etran de L’Aïr, Los Bitchos, KOKOKO!, Maruja
Echo Park (1.21×, 23 min) · Historic Highland Park (1.32×, 10 min) · Los Feliz (1.08×, 32 min)
More like Hypnotic Experimental Rock
Fans of Wand, The Murlocs, Psychedelic Porn Crumpets, Pipe-Eye
Historic Highland Park (1.22×, 10 min) · Echo Park (1.04×, 23 min) · Los Feliz (1.02×, 32 min)
Openers: Ghost Woman, The Psychotic Monks, Whatitdo Archive Group, Alex Maas, MIEN · Partners: The Offbeat Bar, Good Housekeeping HLP, La Cuevita, Fidel's Pizza, Checker Hall
Here is your rapid-response marketing strategy to sell out the remaining 48%: 1. Who to Target (Audience Profiles) · Psychedelic & Indie Rock Fans: Listeners of King Gizzard, Khruangbin, Unknown Mortal Orchestra, Thee Oh Sees, and Tame Impala. · Desert Blues Enthusiasts: Fans of Tinariwen, Bombino, Ali Farka Touré, and Songhoy Blues. · Guitar Nerds & Audiophiles: Followers of Matador Records, KEXP, NPR Tiny Desk, and *Guitar World*. · Highland Park Locals: Lodge Room regulars who buy tickets based on venue curation rather than artist familiarity. 2. Where to Target (Neighborhoods) · Primary (Northeast LA): Highland Park, Eagle Rock, Mount Washington, Glassell Park. · Secondary (Eastside Creative Hubs): Echo Park, Silver Lake, Los Feliz, DTLA/Arts District. · Tertiary (College/Arts crowd): Pasadena (ArtCenter), Glendale. 3. Which Channels to Use · Meta Ads (Instagram/Facebook): Run 15-second high-energy live guitar clips targeting the lookalike artists above within a 10-mile radius of 90042. · Lodge Room Dedicated Email Blast: Send a "Staff Pick / Don't Miss" dedicated email to the venue’s past ticket buyers for indie/world acts. · Local Physical Flyering: Poster heavy-foot-traffic spots along York Blvd and Figueroa St (Permanent Records Roadhouse, Block Party, Gold Line bar). · Community Cross-Promo: Offer ticket giveaways through KCRW (promoted during *Morning Becomes Eclectic*) and Amoeba Music socials.