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Campaign brief · version 1

Men I Trust at Tipitina's

New OrleansTuesday, November 24
Without Qloo
New audiences
3
Sourced claims
29
Sold
41%
Days to show
29
Venue fit59out of 100

The venue's vibe is a looser match for the artist, so the campaign needs to highlight the music. We will target fans of related bedroom pop and dream pop artists in nearby neighborhoods like Audubon and Uptown. The first step is to launch awareness ads across all segments to build momentum.

  • · Around the venue, interest in Men I Trust runs at 1.26× typical nightlife
  • · The audience peaks in Audubon, 17 min from the venue; top areas are a median 13 min away
29 claims, each linked to a Qloo callCurrent fans over-indexes 30 to 34 (+0.59), 25 to 29 (+0.48)
Lift vs typical nightlife
1×1.15×1.35×1.6×2×
Bedroom Pop & Lo-Fi Indie
Fans of Strawberry Guy, Clairo, TV Girl, Hana Vu
  • ·Fans of Men I Trust also like Strawberry Guy, Clairo, TV Girl
  • ·Shared taste: Bedroom Pop, Intimate, Lo-Fi, Melodic
  • ·Drawn from top tags Bedroom Pop, Lo-Fi Indie, and artists like Clairo and TV Girl.
  • ·Audubon: 1.56× the usual nightlife share for this segment, 17 min from the venue
  • ·Uptown: 1.39× the usual nightlife share for this segment, 13 min from the venue
  • ·Los Angeles over-indexes most for this segment among large US metros
6 sourced claims

Top neighborhoods

NeighborhoodLiftTravel
Audubon1.56×17 min
Uptown1.39×13 min
West Riverside1.04×13 min
City Park1.04×37 min
Leonidas1.17×24 min

Travel by transit, estimated from distance.

Reach them through

Very Really Good, The Tiny Meat Gang Podcast, Sad Boyz, Podcast But Outside, Don't Mess with Christine Sydelko and Chris Klemens

Everything's Gonna Be Okay, PEN15, As We See It, Derry Girls, Class of '07

Urban Outfitters, Crap Eyewear, Dr. Martens, UNIF, Lazy Oaf

Bedroom PopIntimateLo-FiMelodicSupportiveCatchy

Suggested ad interests, from Qloo taste tags

Where visitors come from
Large US metros where this segment over-indexes: target them before travel season
Ad variant A
For Fans of Clairo and TV Girl

Your playlist is about to come to life. Men I Trust brings their intimate, melodic sound to Tipitina's on November 24th.

Get Tickets
Ad variant B
That Lo-Fi, Bedroom Pop Vibe You Love.

Catchy, melodic, and perfectly intimate. Don't miss Men I Trust live at Tipitina's.

See Details
Ad variant C
Men I Trust. Live in New Orleans.

Experience the band behind your favorite late-night drives and study sessions. See Men I Trust at Tipitina's this November.

Buy Now