Same show, same question, same model
With and without Qloo
Left: HouseFull’s brief, built from Qloo’s taste graph, with every claim linked to the call it came from. Right: the same model asked the same question with no data.
Same show, same question, same model
Bedroom Pop & Lo-Fi Indie
Fans of Strawberry Guy, Clairo, TV Girl, Hana Vu
Audubon (1.56×, 17 min) · Uptown (1.39×, 13 min) · West Riverside (1.04×, 13 min)
Atmospheric Dream Pop & Lush
Fans of Crumb, Vansire, The Marías, Puma Blue
Audubon (1.48×, 17 min) · Uptown (1.22×, 13 min) · West Riverside (1.17×, 13 min)
Synth-Driven Psychedelic Indie
Fans of Night Tapes, Inner Wave
French Quarter (1.00×, 28 min)
Openers: Clarence James, Strawberry Milk Cult, Wabie, Small Forward, Jye · Partners: Milan Lounge, Hansen's Sno-Bliz, Creole Creamery, Zara's Lil' Giant Supermarket & Po-boys, Grit's Bar
Here is your targeted campaign plan to push sales for Men I Trust: Target Audience: · Music Fans: Indie-pop, dream-pop, bedroom-pop, and chillwave listeners. · Lookalike Artists: Fans of Clairo, Beach House, Alvvays, Japanese Breakfast, and Mac DeMarco. · Demographics: College students, creatives, and young professionals aged 18–32. Key Neighborhoods: · Uptown: Tulane and Loyola student/staff radius (closest to Tipitina’s). · Marigny / Bywater: High concentration of indie music fans, artists, and service-industry workers. · Lower Garden District & Mid-City: Trendy young professionals and music-focused renters. Marketing Channels & Tactics: · Meta (IG/FB) & TikTok Ads: Run short video ads using Men I Trust’s top tracks. Target Tulane/Loyola interests + lookalike indie artists within a 15-mile radius. · Student Promo: Offer a limited-time "Student 2-Pack" or discount code via campus radio stations (WTUL 91.5) and student lifestyle accounts. · Local Tastemakers: Partner with local indie playlist curators, *OffBeat Magazine*, and *Where NOLA* for a quick ticket giveaway. · Physical Promo: Post flyers at neighborhood hubs: Neutral Ground Coffee, Hey! Cafe, Euclid Records, Peaches Records, and bars along St. Claude. · Email Retargeting: Cross-promote to Tipitina’s past buyers of similar indie acts.