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Campaign brief · version 2

Men I Trust at Brooklyn Steel

New YorkFriday, November 20
Without Qloo
New audiences
3
Sourced claims
25
Sold
46%
Days to show
25
What changed in version 2Based on sample data
Bedroom Pop & Lo-Fi Indie performs best ($20.00 per sale); added "More like Bedroom Pop & Lo-Fi Indie" from Qloo lookalikes; paused "Synth-Driven Psychedelic Indie".
  • new segmentAdded "More like Bedroom Pop & Lo-Fi Indie": beabadoobee, Shelly, Japanese Breakfast, Gus Dapperton
  • drop segmentPaused "Synth-Driven Psychedelic Indie" (no sales from $110 vs $20.00 per sale)
  • budgetMoved "Synth-Driven Psychedelic Indie"'s budget to "Bedroom Pop & Lo-Fi Indie" and "More like Bedroom Pop & Lo-Fi Indie"
  • scheduleSchedule restarted from 38 days out
Venue fit37out of 100

The venue is not a natural fit for the artist's vibe, so creative must focus on the music itself to connect. New ticket buyers will be found in adjacent dream pop, lo-fi, and psychedelic indie fan segments. The first move is to launch targeted ad campaigns to these new audiences immediately.

  • · Around the venue, interest in Men I Trust runs at 0.98× typical nightlife
  • · The audience peaks in Midtown-Times Square, 38 min from the venue; top areas are a median 30 min away
25 claims, each linked to a Qloo callCurrent fans over-indexes 30 to 34 (+0.59), 25 to 29 (+0.48)
Lift vs typical nightlife
1×1.15×1.35×1.6×2×
Bedroom Pop & Lo-Fi Indie
Fans of Strawberry Guy, Clairo, TV Girl, Hana Vu
  • ·Fans of Men I Trust also like Strawberry Guy, Clairo, TV Girl
  • ·Shared taste: Bedroom Pop, Intimate, Lo-Fi, Melodic
  • ·Drawn from key artist styles like Clairo and TV Girl alongside dominant tags Bedroom Pop and Lo-Fi Indie.
  • ·Midtown-Times Square: 1.01× the usual nightlife share for this segment, 38 min from the venue
  • ·East Village: 1.02× the usual nightlife share for this segment, 30 min from the venue
5 sourced claims

Top neighborhoods

NeighborhoodLiftTravel
Midtown-Times Square1.01×38 min
East Village1.02×30 min
Midtown South-Flatiron-Union Square1.03×34 min
Upper East Side-Carnegie Hill1.06×41 min
Elmhurst1.14×50 min

Travel by transit, from the subway timetable.

Reach them through

Very Really Good, The Tiny Meat Gang Podcast, Sad Boyz, Podcast But Outside, Don't Mess with Christine Sydelko and Chris Klemens

Everything's Gonna Be Okay, PEN15, As We See It, Derry Girls, Class of '07

Urban Outfitters, Crap Eyewear, Dr. Martens, UNIF, Lazy Oaf

Bedroom PopIntimateLo-FiMelodicSupportiveCatchy

Suggested ad interests, from Qloo taste tags

Ad variant A
For Fans of Lo-Fi Melodies & Intimate Vibes.

Your playlist is full of Clairo and TV Girl. Now, experience the band that helped define the sound. See Men I Trust live at Brooklyn Steel on November 20.

Get Tickets
Ad variant B
That Feeling When a Song is a Warm Hug.

Get lost in the catchy, melodic, and intimate sounds of Men I Trust. Don't miss their live performance at Brooklyn Steel this November.

Explore the Music
Ad variant C
From Bedroom Pop to the Big Stage.

Love the intimate, lo-fi sound of artists like Strawberry Guy and Hana Vu? Experience the masters of the craft, Men I Trust, live in Brooklyn.

Find Your Tickets