Same show, same question, same model
With and without Qloo
Left: HouseFull’s brief, built from Qloo’s taste graph, with every claim linked to the call it came from. Right: the same model asked the same question with no data.
Same show, same question, same model
Bedroom Pop & Lo-Fi Indie
Fans of Strawberry Guy, Clairo, TV Girl, Hana Vu
Midtown-Times Square (1.01×, 38 min) · East Village (1.02×, 30 min) · Midtown South-Flatiron-Union Square (1.03×, 34 min)
Dream Pop & Ethereal Indie
Fans of Crumb, Vansire, The Marías, Puma Blue
Williamsburg (1.05×, 24 min) · Carroll Gardens-Cobble Hill-Gowanus-Red Hook (1.14×, 46 min) · Long Island City-Hunters Point (1.03×, 34 min)
More like Bedroom Pop & Lo-Fi Indie
Fans of beabadoobee, Shelly, Japanese Breakfast, Gus Dapperton
Greenpoint (1.04×, 22 min) · Williamsburg (1.04×, 24 min) · Carroll Gardens-Cobble Hill-Gowanus-Red Hook (1.10×, 46 min)
Openers: Clarence James, Strawberry Milk Cult, Wabie, Small Forward, Jye · Partners: Uncle Louie G, Pete's Candy Store, ORE BAR
Here is your targeted push strategy to sell out Brooklyn Steel: Target Audience · Genre Fans: Indie pop, bedroom pop, dream pop, and chillwave listeners. · Lookalike Audiences: Fans of Clairo, Beach House, Faye Webster, Crumb, TOPS, and Mac DeMarco. · Demographics: Ages 18–34, skewing heavily toward Gen Z and young millennials, college students, and creatives. Target Neighborhoods · Brooklyn: Williamsburg, Greenpoint, Bushwick, and Bedford-Stuyvesant (high concentration of local indie fans within walking/short transit distance to the venue). · Manhattan: Lower East Side, East Village, and NYU/Washington Square area. · Queens: Ridgewood and Astoria (easy access to Brooklyn Steel). Top Marketing Channels · Meta Ads (Instagram Stories/Reels): Run video ads using their most viral tracks ("Show Me How," "Norton Commander") targeted by lookalike artists and indie/college interests in the selected zip codes. · TikTok Spark Ads: Target music lovers with Men I Trust trending sounds and moody, concert-aesthetic footage. · Spotify Marquee / Audio Ads: Target free-tier Men I Trust and similar-artist listeners within a 15-mile radius of the venue. · Hyper-Local Guerilla/Postering: Distribute flyers and posters in local indie coffee shops, vintage stores, and record shops (e.g., Rough Trade, Captured Tracks, Earwax Records). · Email Retargeting: Cross-promote via The Bowery Presents database to past ticket buyers of bedroom/dream pop shows at Brooklyn Steel and Music Hall of Williamsburg.